Our Mission
Fina Jewelry® is a female-founded Canadian brand built on honesty, craftsmanship, and real gold. We are here to bring a breath of fresh air to an oversaturated jewelry market.
Our Story
Heritage & Early Inspiration
My jewelry journey began in childhood, shaped by my grandmothers who cared for me while my mother raised me as a single parent. With Spanish roots and Finnish heritage, they saw jewelry as investment, luxury, and tradition. Even with little money, they saved for pieces to cherish and pass down a legacy that shaped my vision.
My Journey
As I grew older, my relationship with jewelry became complicated. I bought trendy pieces that tarnished quickly or irritated my skin. Living with eczema and an allergy to silver, I learned how important safe, lasting, and trustworthy jewelry truly is.
Learning the Trade
I spent four years in the luxury jewelry industry, working from production assistant to inventory manager. Along the way, I curated gemstones and diamonds for private clients and collections, and earned formal diplomas in gemology and rough diamond grading. These experiences gave me the foundation to build a brand rooted in integrity, craftsmanship, and transparency.
Why Fina Jewelry®
At 31 years old, I took a leap and launched Fina Jewelry® in Montreal, Canada. In 2024, I registered the business, and by 2025, the brand officially launched.
Today, I created Fina so you can feel confident knowing your jewelry is real, meaningful, and made to last a lifetime 💛
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